If you build it, will they come?
I know you have a dream for your business. You’re going to turn a shop on main into something amazing – a restaurant, a coffee shop, a boutique. You’re going to create an amazing office space to showcase your services and impress your clients. Or you’re going to design a fantastic website that will have your products flying off the shelves.
You have a vision in your head, of gathering people together. Helping folk with something that’s difficult for them. Educating people on finances, healthy living, or fitness. Feeding them real food, farm to table style.
You know you want to help.
And if you build your dream space, the people will come. Right?
I’m sorry to burst your beautiful dream, but the answer is a big, fat, definite maybe.
IF you’re able and willing to wait for word of mouth to build your customer base to the size you want…
IF you can create a really impressive brick-and-mortar space that demands attention from passerby, shows clearly on the outside what to expect inside, and draws them in like a magnet (and it’s in an area where your ideal customer hangs out)…
IF you have paid attention to literally every. single. detail and have the ability to wow the socks off each and every customer who walks in your door, creating raving fans who want to tell the whole world how amazing you are…
Then maybe your dream will come true.
Here’s the big, elephant-in-the-room problem that most small businesses overlook:
They CAN’T come if they don’t know you exist.
Or if they know you exist, but don’t know what you do.
You know what you do, so you assume everyone else knows too. And it just isn’t true.
You need a marketing plan – a strategy – to make all the elements of your business work together flawlessly.
1 – You have to build it, yes. And it has to solve a real need, for real people, who are willing to pay real money for what you have.
2 – You have to tell people what you do through clear messaging that draws them in like bees to flowers in the spring time.
3 – And you have to create that amazing customer experience that sends people away raving fans of your business.
I’m willing to bet that you’re already doing the first and third things. But what about the one in the middle?
Have you thought through your marketing strategy?
It’s a mix of physical and digital messaging tools that tells people who you are, what you do (for them), and gets them in your door. And you need it.